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A review of the Nike flight series of birth, whether by Pippin, Stockton led the spokesperson, or the classic "F" logo for shoes fans relish, while Flight Lite is one of the representative shoes in this period. The first two years of the moment, although not able to make this shoe hot, but also aroused a lot of people for the classic flight shoes money memories. The summer training camp, the Grizzlies players on the foot Mayo with a large new shoe tongue design has attracted much attention, this pair of shoes is the Heritage Classic Flight Lite 2010. 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In the new winter series in more classical models are constantly improved, especially for different materials, such as the SHINE series of the practical environmental protection yarn; and Ob series with similar organ shape Coated Memory material; different fabrics except show different texture, an cheap jordans d each one has its own merits in waterproof and durability once again, bring the breakthrough. Interested friends can start with a special shop. & Nbsp; & nbsp; & nbsp; from June 17th of 21:42 assigned to the 20th of 17:15, 67 hours and 33 minutes. During this time, accurate to the minute, Jordan whirlwind swept the Chinese mainland. Jordan came to China, for what? What to do? Finally, after the whirlwind, he left? 2004 the evening of May 17, 2110, an $ 50 million worth of luxury private aircraft "Gulfstream 5" rest on the airport floor charter, "trapeze" Michael? Jordan arrived at the "2004 Asian Tour Jordan "The first stop - Beijing, after which he will also visit Hong Kong, Chinese Taipei and Tokyo, Japan. The emergence of a sports star the Chinese public and the media is full of excitement. The American legendary NBA superstar traveled to China, to Beijing, the purpose is to promote Nike's own name of "Air & nbsp; Jordan" brand. However, due to set off a frenzy of sensation, so the purpose of purely commercial behavior gradually turned into a public event, television, newspapers, radio, the major media have joined the network, the express purpose of Jordan and China seems all be diluted, a "Jordan and China line is lost or earn" discussions which started, directed at Jordan behind Nike. Jordan came, for what? & Nbsp; Please move Nike Jordan worth $ 300 million, much more than to take advantage of Jordan's super-popular promotion of Nike's "Jordan" brand. compete with international competitors siege & nbsp; from the United States market and the international market point of view, as the world's sporting goods market leader Nike in recent years, the performance is not satisfactory. From 1998 to 2003 downturn, Nike, Adidas and Reebok took the opportunity to seize the market, Nike pressing harder and harder. On the basketball program, Nike's Michael Jordan retired after been missing superstar, Yao Ming's original cast and turn Reebok, in the race to compete in the Chinese market, Nike has less ?? powerful pawn to wrestle with other international brands. On the football sport, Adidas is the European Cup sponsor, also sponsors China Team, and the European Cup and the Asian Cup is this year's hottest football tournament, but also the best marketing opportunity, Adidas both grab the limelight and accounting the initiative. pressing harder and harder in the face of competitors to maintain its dominant position in the world of sports industry in the Kingdom, in addition to expanding the Nike market, it must have a voice in public opinion, and this voice must have sufficient weight in order to compete with the European Cup, the Asian Cup, and Yao Ming to compete. So please Nike Jordan to run is one of the most powerful voices. suppress domestic brands offensive & nbsp; In the Chinese market, Chinese domestic brands is growing very rapidly, some traditional brands such as Li Ning has a very good brand recognition and loyalty, some of the rising star such as Anta, Fujian "Jordan" and deerhui local brands because strong price Advantage has a strong market penetration, these Nike feel the pressure. Of course, the brand Li Ning, Nike is the biggest threat to Chinese local brands, it has also been seen as a real rival Nike in China. Although Li Ning current level of development compared to the scale and there is a great gap with Nike, but if Lining Cheng to sponsor the 2008 Olympic Games, Li Ning products and brands that will enhance the cheap jordans for sale next level, and a wealth of marketing activities through the Olympic Games to further expand its market share, the shift, competition will become more intense. aggressive Olympic marketing & nbsp; After worked for seven years in the Li Ning Sports Goods Group, the incumbent deputy director of ZenithOptimedia sports matters Zhang said, "Jordan China" can be seen as one of the steps of the Nike marketing strategy the whole year, followed by Jordan Nike "celebrity training hall" program started. Nike showed a series of actions to participate in the 2008 Olympic Games sponsor the ranks of eagerness, special circumstances in China, Nike's biggest rival is China's domestic brand Li Ning. Nike Pan Jianhua, director of marketing once said: We hope that Li Ning fair competition, and even to participate in the Beijing 2008 Olympic Games. Nike believes them to participate in the Beijing 2008 Olympic Games to go, it is the best opportunity and the best way to consolidate their strengths at the same time widening the competitive gap. Because this year is Olympic year, so make their voices heard during this critical period, it is very necessary. Zhang said, at this stage, Nike requires some public relations move, such as Jordan and the State Sports General Administration's visit and meeting with Yuan Weimin, director of the Chinese Athletics Administrative Center attended the Nike Luo Chaoyi celebrity training hall "Chinese acceleration" activities. In addition, Nike celebrity training hall this year, "China accelerated" slogan, Nike's tradition is rarely used this concept, because Nike is preached individualistic heroism of American culture. It also reflects on the other hand in order to win the 2008 Olympic Games, Nike sponsors seats, positive adjustments made on the strategy and tactics. Jordan came, did what? Jordan Brand's strong pull on & nbsp; Coming to China starting from the date of Jordan, 800 Flying people in China limited edition Nike Jordan basketball shoes nineteenth generation start selling, then it was basketball fans snapped up, and some even hired hundreds of workers in Beijing's major sale point lining up to buy. It is reported that, until May 23, less than a week, trapeze RMB 1,480 yuan per pair of Jordan basketball shoes nineteenth generation has been basically sold out. At the same time, "Jordan China" Nike Other product promotion also received good results. As a global influence has superstar, although Jordan has retired, but his charisma and charm of the business has never been less. various news and feature stories about the Jordan to occupy an important forum and time various types of media. Xinhua News Agency senior sports reporter, CCTV broadcast NBA basketball consultant Xu Jicheng that, from the perspective of the news media, the dissemination of "Jordan China" has done the ultimate, which is mainly due to the influence of NBA after ten years of Chinese audiences Jordan basketball awareness of the high, Nike also took advantage of this to achieve the purpose of a strong brand communication. from China travel to Jordan Nike arrangement of view, there are four public appearances Jordan, every public appearances have strong commercial means, but still let the major media topic for Jordan whereabouts and Jordan way, for Jordan The purpose of the show business also does not shy away, "Air & nbsp; Jordan" brand high media exposure. "Air & nbsp; Jordan" brand has been well spread, which is rare in the past, other busin Cheap jordans online ess promotion activities. In this regard, the marketing consultant Sun Road, Hong believes that "the sports star embedded in the product brand name, making a closer relationship between the two, will greatly promote the brand promotion. Relatively speaking, it is more clever than the average star endorsements and Clever? "the person in charge of Nike Jordan Brand series of Larry Miller admits:" Jordan to China, to Beijing, people will continue to talk about him, this is the best of the Jordan brand promotion and publicity. " media and brand harmony, all this had to be attributed to Jordan's legendary charm and "Air & nbsp; Jordan" Big Idea brand of charm coexist, and this big idea behind the manipulator, it is Nike. Nike strategic policies to promote the & nbsp; a star marketing campaign to attract the attention of the Chinese public and fully mobilize the media attention, talk uproar caused in the attention economy era, it is a successful operation of the market. Jordan arrived the next day after, there is no public appearances, China's NBA hero Yao Ming has returned home, but the public did not have the attention away from Michael Jordan. From the point of view of marketing propaganda, Nike has chosen the right time, but also on a beautiful counterattack competitors in an important time and space, Nike issued a weighty sound. From the public relations strategy point of view, the use of Jordan's Nike visibility successful implementation of marketing, public relations, followed by and from "Tian Tan Forrest Gump" Michael? Johnson began, Nike launched a "celebrity training hall plan." Xinhua News Agency Sports reporter Xu Jicheng think, Nike China projects are chosen sport at the Olympics in the future China may medal of the project, which is to convey to the public the idea of ??the success of Chinese athletes at the Olympics and Nike are inseparable, also use the Nike itself has a wealth of resources, indicate Nike for the Beijing 2008 Olympic Games sponsor's position and attitude. So far, Nike's successful operation, "Jordan China" has made several birds with one stone victories. Jordan is gone, what is left? & Nbsp; close to Jordan to show the charm is not an easy thing to do in China, after all, invite a superstar figures for commercial publicity, there is no certain components and capabilities of enterprises can not be done. Even the most prominent companies in the Nike "Jordan China" the implementation of the operation did not get the best results, Rush also appeared flawed. With the increasingly close integration with the world, and China's sports industry continues to develop, the future star of marketing and sports marketing programs will be more and more, this "Jordan China" lessons worth operating among us to draw . ill planning, operations rush & nbsp; "Jordan and China Bank," the news event itself has had the "sensation" and "entertainment factor." Strong public and the media itself has power, so Nike does not take a great effort to plan will be able to attract enough attention. However, from the spectator's point of view, we can see that careful planning and execution of this event is not enough. Zhang believes that the first from the publicity, promotion, preparation and implementation of various aspects of the effect of other point of view, "Jordan China" still gives a total rush feeling. Suddenly there is news that Michael Jordan to come to China, came after the news media are struggling to dogged, this propagan jordan retro 14 white/fuchsia blast/black da technique feels a bit self-defeating. Secondly, Jordan first came to China, his influence in basketball and sports enough to support this activity, to become a classic of the large public relations events. For example, can be carried out together with the joint marketing and some other brands are not competitors. But now it seems in addition to Jordan endorsement of Chrysler, purely focused on Jordan brand promotion. Thirdly, such a huge market for China, Jordan's trip seems too short. According to statistics, China's basketball fans have been as much as three hundred million, in addition to a lot of sporting goods all showed an upward trend in high, medium and low-priced basketball shoes are subject to the consumers. Faced with such a big market, and if the event marketing to do bigger and full, and for the Nike brand and expand market share is very favorable. May 19 Dongdan miss event, again reflecting the lack of a star when the operation of enterprises in the project management of marketing activities exist. In 2001, Bryant missed appointments China Millennium Monument, causing thousands of fans discontent and unrest, something ?????? also citing security concerns to explain and apologize to the outside world. However, this still did not learn the lessons of Nike Kobe year event, to place too feelings of the fans enthusiasm underestimated activities unpredictability lack of sufficient attention and the corresponding contingency plans, activities and was forced to terminate no more follow-up after the abolition of remedial measures. information asymmetry marketing communications & nbsp; In China, Jordan got the fans worship pilgrimage, Nike also reached the sensational effect they want, but ultimately failed to see the idol fans, the media did not get more news footage, fans and the public began He complained that the media guidance of public opinion has changed quietly. May 23, Jordan appeared only two minutes in front of the fans in Taiwan, leading to protests and boycott of Nike products Taiwanese fans, and lead Taiwan judicial intervention. This series of events triggered by a comment in newspaper popular network, directed Nike. Just when these adverse remarks spread, Nike did not fully informed of the work, but also the lack of an active and effective public relations activities, negative public opinion continue to affect the public. Although Nike this is also considered aggressive marketing rich features, is a manifestation of personality Nike marketing strategy, also it suggested that negative reports for real "basketball fans", "trapeze fan" has no effect, Nike instead so get extra propaganda. However, in marketing, publicity, if the lack of good communication beforehand afterwards, causing the organizers, the public, information asymmetry tripartite state media, marketing ideas to convey positive effect will be discounted. Beijing Broadcasting Institute of Advertising Department, Associate Professor Qian Zhong to express their views on this. He believes that Nike's marketing activities to inform the public of the work done is not sufficient. And public communication in many cases through the media to achieve, because the mass media shape popular culture, but also led the popular culture. China's special stage propagation environment requires enterprises to be more benign and media communication. Unfortunately channel strategy & nbsp; belong to Nike's Jordan brand of high-end brands, in addition to Air Jordan shoes, in Cheap jordans online air jordan 11 blackout for sale cluding high-end sportswear and casual wear. However, the Nike using "Jordan Marketing" in "Air & nbsp; Jordan" when brand promotion, just launched a nineteenth-generation Air Jordan shoes, the other "Air & nbsp; Jordan" series of products are not listed on the Chinese mainland market. Nike China company said "Air & nbsp; Jordan" brand products in China and consumers to meet the time can not be determined. While this may be reflected in the Nike usual marketing practices, manufacturing consumer expectations, increase the added value of products. However, in the Chinese consumer market, publicity, advertising campaign and a herd mentality will largely influence and change consumer behavior. In Jordan to promote "Air & nbsp; Jordan" brand, while it can not cope with product sales, up brand awareness, which can only be said to be a pity to waste the opportunity to brand the best return on investment. Jordan and China has passed the line, but Jordan brought us the topic is still not over. 2004 European Cup in full swing on June 12 kicked off the day "Yao Park" opened in Shanghai. Adidas recently even bigger in the European Cup broadcast in ad spending, Reebok's new ad "Yao select Reebok" Beijing TV sports channel also start running. Several major international sporting goods giant to compete for the Chinese sports market war spread. China's sporting goods market has great market prospects, whether Nike, Adidas, Reebok or Li Ning, naturally salivating for this big cake, no one wants to gain more market share. However, the market competition is brutal, there are those out there victor. Nike "Jordan China" commercial show performance was impressive, Nike shine, not only flashed his voice, but also sounded the clarion counterattack the opponent, it is very score. Related links: Jordan's commercial value & nbsp; For Jordan, the 2004 is an aspect of his court and the first 20 years of shopping malls. In 20 years time, Jordan has become the world's most successful professional sports stars and commercial sports stars. In 1998, the US "Fortune" magazine published an article entitled "Jordan effect" that after 1984 from entering the NBA, Jordan, a man-made development of the global economy contributed $ 10 billion in 2003, 5 years after the author of the text that figure was revised to $ 13 billion. Nike them only from profit on sales of clothing and shoes Jordan reached $ 2.6 billion. "Jordan makes sports products sell well, his influence in this area 100 miles ahead of the other stars." "Sports Market Quest" and author of the cartel said. In fact, the effect is far more than Jordan in the field of sports. HANES underwear, McDonald's, Coca-Cola, Chevrolet car, Gatorade ...... without exception, these brands have become Jordan this "gold standard" of beneficiaries. Analysts predict the market:. "The next 50 years, even 50 years behind Jordan, Jordan will remain commercial carrier" & nbsp; Related links: Fujian "Jordan" & nbsp; "Jordan" brand is the Fujian Jinjiang, Fujian Jordan Sports Goods Co., Ltd. registered in the Chinese brand, the brand's products not only in major cities across the country to lay a good sales channels and through sponsorship, advertising and other marketing tactics started brand operations. As sponsored by the Chinese State Education Commission, General Administration of Sports advocated in major cities in China launched a "small school basketball board" engineering; has the title sponsor of the 2001, 2002, 2003 CBA Chinese Basketball "Jordan Cup" League B, China became the 2002 CBA All-Star Basketball League A Saiqiao Dan Star team title sponsor and so on. By brand management, "Jordan" brand now has a considerable reputation. Its production of "Jordan" basketball shoes has become the Chinese Basketball Association CBA designated special products, "Jordan" tennis shoes also became the Chinese Tennis Association CTA designated special products. Although this "Jordan" non Biqiao Dan, but it by the United States, "Air" Jordan's influence in China's rapid development. From 2001 to 2003, the brand products won consecutive national key large-scale retail stores selling products honorary title of the State Department of Commerce Information Center issued. Reporters on the matter had to understand perceptions and attitudes of Chinese companies Nike, the brand, Nike public relations staff to avoid the response. Therefore, experts commented that the "Jordan China" to "Air & nbsp; & nbsp; Jordan" strong brand advocacy role but strengthened the impression that the minds of many consumers Fujian "Jordan" brand. Experts: & nbsp; Nike and Jordan markets resonance & nbsp; With Nike "Air Jordan shoes" of power, became the world's sporting goods market leader, and Jordan also became the first person to have a personal sports brand. This is a manifestation of the principle of positive resonance, synchronization is a market Nike brand resonance with the Jordan brand, Nike, which is an outstanding invention of the brand strategy. & Nbsp; & nbsp;my first statement is a scared dog, but I am not afraid of some dogs, but they are poor. The company's products such as dog, dog tired every day to change. For example, a single dog, which is a group of caring group. ok. Hark back to the subject, first of all, I am a cycling enthusiasts, I often early in the morning to go climbing on a bike, then ride of Tibet, I have met a dog, to cope with the dog also have experience. Today, and we share together when the dog, how should we respond? dogs are the descendants of the original age of hunters, like the pursuit of their nature. So they respond quickly to the front of the eye through the object, such as a bicycle, a motorcycle, a car. And even running. : dog teeth, claws, average sprint speed 30km / h per hour (depending on the dog and barking), the rider: kettle, helmets, bikes, roadside various sticks and rocks such as average sprint speed 35km / h, as the legs and decide), roar,from Arsenal on the human point of view, after blasting the dogs, it depends on how you use 1 and started to ridedog's average sprint speed in 30km / h or so, and 30 of the speed is not so difficult to ride a bike. If you are in the area where the road can also be convenient for you to ride a bike to escape, then it is still running away. The success of One finished, all is finished.. Save the next bunch of things. The tragedy is that you tend not to see it rush toward you, or that it is chasing you. 2, if you can't escape, so do what you can to make it scared out of their wits. try to keep your voice down and scare them with a low noise. Courage is small compared to the dog, you deep roar scare them, basically can scare away, there really isn't scare off, pick up your water bottle in front of their water. Dogs are generally more afraid of the water. Some have suggested that the use of pepper spray, but pepper spray attack in a limited range of dog can often flexible escaped, the effect is not good. I personally suggested using a pneumatic horn, especially your sections is often encounter with a dog, air horn sound more relaxed and the road away dog. Dogs are extremely sensitive to hearing, and the sound of the air horn is like a nuclear explosion. 3, use your car to separate you from the dog. more than two strokes have no way to scare away the dog, you need a positive battle and the dog. At this time to stop the car, the car cross between you and the dog, to try to avoid direct contact with the eyes of the dog. A lot of times when you stop, the dog will slightly ease down. At this time, if there is such thing as air horn, the dog will be frightened, will soon leave. Without the words, the dog calm down, will slowly leave. Don't take the initiative to provoke a dog. 4, if you stop after the dog has not left the words, but jumped up, bike from last year, edenbo Group invested a lot of money into the field and form a family of Aideng shoe Footwear Company Limited, careers, casual shoes market integration of resources, based on the theme of leisure, on the basis of modern urban people work, leisure, entertainment and sports demand, research and development to fashion business, fashion, fashion and fashion outdoor sports city the four main series of leisure shoes. : "our company's R & D and production of new environmentally friendly products by consumers, dealers across the country and partners orders surge."." Reporters yesterday from the Eden family shoe company learned that the brand from dealers and partners launched the enterprise the latest environmental protection shoes, handbags and other leather goods give a high evaluation order, one by one to. from last year, edenbo Group invested a lot of money into the field and form a family of Aideng shoe Footwear Company Limited, careers, casual shoes market integration of resources, based on the theme of leisure, on the basis of modern urban people work, leisure, entertainment and sports demand, research and development to fashion business, fashion city fashion sports and fashion outdoor main four series of leisure shoes products. At the same time, from the raw material good pass, and from the production process, carefully create each pair of green shoes. this year, the enterprise to increase investment, market-oriented, improve the competitiveness of the brand, enhance the core competitiveness of enterprises in the enterprise culture, to enable enterprises to establish a good social image in the development. The casual shoes brand will incorporate the new British classic Parker culture elements, in the brand operations, promotion, terminal image, store layout and other areas to enhance themselves, enhance value-added products. According to the brand operation center high general introduction, this year the enterprise puts forward the brand strategy development ideas clear: the next phase of the enterprise will implement the lean production management, optimize operations, improve service; at the same time, the dealer and strategic partner of fine management, optimization, improve service, improve the terminal network, to promote the rapid development of enterprises, with strong brand awareness, advanced management concept and marketing strategy, committed to edenbo brand into a leading brand of casual shoes. (Editor: admin)New Balance zaidufali popular shoes New Balance 574 Stealth to create a new Pack, the series consists of black, red two colors. The shoes are suitable for simple pure tone to create a whole, only white collocation in the end. Vamp chooses nubuck leather and litchi peel mosaic, yet simple sincerity. 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Named "USA" in his white primary presentation based on Swoosh and Logo only to gold after modification, with blue and red color decorative details highlight the theme. It is reported that this will be on April 9th at major retailers on sale. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop!Reporter learned from the day before, half a month ago, a major Quanzhou shoe brand, Shishi commissioned a technology company to develop nano negative oxygen ion health sports shoes, on the basis of initial success, the ongoing pilot cooperation, after successful pilot can production. The shoe in the preparation of formal setting of new functional sports shoes, as the main varieties of market promotion, future orders can be reporter learned from the day before, half a month ago, a major Quanzhou shoe brand, Shishi commissioned a technology company to develop nano negative oxygen ion health sports shoes, on the basis of initial success, the ongoing pilot cooperation, after successful pilot can production. The shoe in the preparation of formal setting of new functional sports shoes, as the main varieties of market promotion, future orders up to two million. According to reports, after comparing and testing, functional sports shoes new development, antibacterial, sterilization, deodorization effect is better, a decrease of 0.70 yuan / double than the original enterprises to increase the functional cost. Through the integration of science and technology elements in the product, not only improve the quality of the products, the production cost is also reduced. (Editor: admin).Nike and Jordan Brand earlier China Lunar New Year special build of LeBron Ambassador 8 and Jordan CP3.9 are closely linked to choose red festive theme, the debut of Jordan Super.Fly 4 Chinese New Year was not rigid. This section with the black leather shoes as the main colors, with colorful festive decoration texture uppers and heels, finally carrying Pink Crystal outsole. jordan-super-fly-4-chinese-new-year-01.jpg (306.33 KB, download number: 10) download Jordan Super.Fly 4 Chinese New Year 2016-1-10 08:50 Chinese Jordan, upload, China, theme, Nike 00